In The Down & Dirty Dozen, Doug Rawady lays out a sweeping performance optimization business "battle plan" based on 12 incredibly potent, common sense principles. Applicable to businesses of all shapes and sizes, these 12 Rules, when acted on with passion and purpose, will transform even the most anemic enterprise into a stunning performance powerhouse capable of slaughtering its competitors. Written with Doug's trademark irreverence, insight, and wit, The Down & Dirty Dozen will help struggling entrepreneurs and practitioners create a rock-solid business foundation based on excellence and efficiency.

The 12 Rules in summary:

Rule 1: Commit To Excellence, Rigorous Analysis And Constant Improvement - Settle for nothing less than excellence in everything you do. Critically assess and fanatically reengineer anything standing in the way of that goal.
Rule 2: Set And Manage Expectations - Start all your relationships off with a bang by eliminating uncertainty on both sides.
Rule 3: The Customer Isn't Always Right - Don't think twice about giving the boot to any customer who insists on playing by their rules.
Rule 4: Remove The Risk Of Doing Business - Take the gambling out of your business and leave it in Vegas. Make it dead simple for your customers to say yes to your proposition.
Rule 5: Communicate Promptly, Proactively And Courteously - Don't assume your customers are mind readers. Keep them in the loop with consistent, detailed information exchanges.
Rule 6: Survey Your Customers Frequently - Don't assume your customers are happy or satisfied. Ask them. Regularly.
Rule 7: Ask For Referrals And Testimonials At The Outset - Why wait until the dust settles to hit your clients up for referrals. Make it a condition of doing business!
Rule 8: Don't Confuse Urgent With Important - Not everything is a 5-alarm fire requiring your immediate attention. Learn what to focus on and what to ignore.
Rule 9: Stick To "Dollar Productive" Activities - Stick like glue to those activities that make the best use of your talents. If it's not putting money in your pocket, assign it to someone else.
Rule 10: Operate With An Assembly Line Mentality - Automation is where it's at! Systems will ensure predictable, efficient, and exhilarating customer service.
Rule 11: Become A "Killer Brand" In Your Marketplace - Learn the 4 key ingredients that go into creating a Killer Brand and dominating your marketplace.
Rule 12: Mine Your Most Important And Available Assets - Strike it rich by tapping into a stunningly obvious "vein of gold" just waiting to be mined.

In the interest of environmental conservation and ease of fulfillment, The Down & Dirty Dozen is a secure, individually licensed, browser-based eBook available for immediate access via web authorization following checkout and payment confirmation. Although no trees are killed or oil consumed in the production or delivery of this book, you can, as the licensed owner/user, print your own copy from the browser interface.

This "must have" companion workbook to The Down & Dirty Dozen organizes all of that book's transformational content into 12 additional expansive chapters; each one corresponding to one of the 12 Rules and jam-packed with questions and exercises designed to blow the lid off your present business model and leave it in the dust! A word of caution: don't even think about picking up this book unless you're prepared to roll up your sleeves and get your hands dirty! It isn't called a workbook for nothing.

Important Disclaimer Alert! The exercises, questions and action plans featured in this workbook are based exclusively on the contents of The Down & Dirty Dozen book. For that reason, it's strongly recommended that you DO NOT BUY this volume without first having purchased the book. It doesn't work as a standalone reference manual! Maximum value and effectiveness will only be realized when using the workbook in tandem with the book.

Just like its complementary companion, The Down & Dirty Dozen workbook is a secure, individually licensed, browser-based eBook available for immediate access via web authorization following checkout and payment confirmation. With a similar nod to "green commerce", no trees are killed or oil consumed in the production or delivery of this book. However, you can, as the licensed owner/user, print your own copy from the browser interface.

This Killer Combo Bundle is oh so appropriately named! It takes the business blasting content and attitude of The Down & Dirty Dozen book and the quit-messing-around-we-got-work-to-do questions and exercises of the workbook, and offers them up as a specially priced, hard-to-resist, package deal! At over 25% off of the combined individual purchase prices of both books, this represents one of the most valuable, cost-effective business "investments" you're likely to make anytime soon. Strap on your seat belt and get ready for a one-two punch that will send your business into another dimension!

Extra Special No Cost Bonus Alert! When you purchase the Killer Combo you'll also receive, on the house, a private link to to the The Down & Dirty Dozen "Treasure Tips" video page! This page features 12 full resolution video clips that highlight specific valuable nuggets of information found in each of the corresponding 12 Rules from the book. These tips are like the cherry on top of the whipped cream and give the kind of added insight that should easily translate into multiple AH HAH moments!

As with the book and workbook purchased individually, The Down & Dirty Dozen Killer Combo consists of two secure, individually licensed, browser-based eBooks available for immediate access via web authorization following checkout and payment confirmation. And remember, this purchase is environmentally friendly. No trees are killed or oil consumed in the production or delivery of these books. However, you can, as the licensed owner/user, print your own copies of both books from the browser interface.