The Commoditization Conspiracy
It’s almost criminal how many entrepreneurs and business owners are playing an unwitting role in the gradual marginalization, and possible extinction, of the ventures they’ve tirelessly slaved and sweated to get off the ground. They’re frequently so consumed by the simple “mechanics” of running a business that they don’t have the foggiest idea of how to go about differentiating themselves – in a meaningful way – from their competitors. They seldom come up for air long enough to strategically size up their value proposition(s), their marketplace, their positioning, and the strengths and weaknesses of their business rivals.
The above video lays bare this self-defeating conspiratorial disposition and suggests a number of ways to escape it at warp speed! If you’re a business professional looking to “up your game,” then make yourself comfortable. This could be the most mind stretching 10 minutes you’ve spent in front of your computer in a very long time!
